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What is CatalogRack.com?
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CatalogRack is the Internet-based electronic catalog
rack designed to replace cumbersome and often out-of-date paper catalogs. Filled with over 60 million applications from
the leading brands, CatalogRack delivers, by far, the most complete and most
intuitive Accessories and Performance Parts electronic catalog for customized
use throughout the industry’s distribution channel.
Partner Manufacturers
The industry’s leading brands can be found in CatalogRack, with more being added
continually. The service is supported by manufacturers participating in DCi’s
“Enter Once – Service Everybody!” ALL-Channels electronic cataloging database.
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The Aftermarket’s Source for Accessory and Performance Parts
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How CatalogRack is Delivered
CatalogRack is delivered via the Internet, for use with a PC computer and a high-speed
Internet connection.
Customized For End Users: CatalogRack For Retail Selling
The service’s primary purpose is to serve retail outlets, counter-sales efforts, WD
order takers, and direct marketers… the industry’s primary sellers serving the
consumer market. With its easy to use parts look-up process, CatalogRack leads
the salesperson through a series of easy-to-answer questions, to just the right
product that meets the consumer’s needs.
CatalogRack quickly turns new employees into instant experts on thousand of products. No
more trying to remember who makes a certain product, no more missing sales for
the newest vehicle models, and no more looking through stacks of catalogs to
find a part that fits an application.
Ease of Use and Accuracy Improves Profits
CatalogRack.com helps manufacturers, WDs, jobbers, retail stores and eCommerce companies improve
their bottom lines because new products can be launched sooner, product orders
can be handled faster and more efficiently and less merchandise will be
returned. Products can be looked up within seconds by searching a product
category, brand name, vehicle make/model or a part number. CatalogRack.com
will pull up part numbers, features, benefits, photos, prices and shipping
information plus additional key data for consumers and salespeople to view.
Consumers at retail stores will get answers faster and more accurately. Plus, CatalogRack.com's simple
look-up process makes it easier to train new store employees who are frequently
computer savvy but less familiar with products, manufacturers, and the
different ways printed automotive catalogs are organized. The system also
reduces the number of incorrect orders and merchandise returns that cost lost
profits.
Real-Time Sales Advantage
Wholesalers and retail outlets will always have the most up-to-date product information allowing them
to sell products for the newest vehicles sooner.
Wholesale distributors realize several additional advantages with CatalogRack.com. The StockChekSM
feature allows retail outlets to see which WD sources carry the brand and instantly see if a product is in
stock at their wholesale distributor sources. This eliminates non-sales phone
calls while cutting costs and improving customer service. As wholesale
distributors develop web-based online ordering, retail outlets hooked into
CatalogRack.com will be able to place orders over the Internet - reducing phone
calls and streamlining order processing even further.
"Another advantage is CatalogRack.com can be tailored to virtually any business. Mobile field reps,
event and technical support personnel can dial into CatalogRack.com when
they're on the road or at an event", Toebben explains. "It can
also be a powerful accessory sales tool for car dealers' F&I or parts
departments because CatalogRack.com can be customized for vehicle makes,
product brands and pricing or payment options."
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